“In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy.
What’s apparent, though, is that many startup entrepreneurs struggle to market their companies through digital channels. Many of these fledgling businesses are led by people who are perhaps great developers or salespeople but they lack experience with digital marketing and public relations.
If you’re a budding entrepreneur, here are three things to know about marketing and PR to give your company the best shot at being competitive within your target niche:
1. Understand the importance of web search.
OK, I’m sure you know how to use a search engine, but do you understand how they work? Check out Search Engine Land’s video for a solid quick and dirty introduction to search engine optimization to understand how to position your company’s website to rank for relevant search terms…”
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